A trip to the native state in mid 2015 brought to light some glaring lacunae in the furnishing retail sector in Odisha. This was the germ which led to the birth of Estética, a brainchild of Sambit Satpathy, our founder. The furnishing retailers used conventional ways of selling focusing solely on price and with minimum interest in delivering quality. The customers, therefore, had limited exposure to the contemporary range of furnishing solutions and quality brands.

So in December 2017, Estética was set up as Odisha’s first and only furnishing studio which focused on bringing the best in class furnishing solutions to Odisha. Many national and international furnishing brands were brought in for the first time to the state. The objective was to disrupt the way furnishing is understood and consumed in Odisha. It was not only about selling but more about providing solutions for furnishings.

Within no time, Estética carved out its niche by finding its discerning customers and stood out of the clutter with its unique proposition. Today, it is the most trusted brand for furnishings in Odisha - not only in quality but also with its end-to-end solution for its customers.